Embedded Files
TOTAL SPEND
$341.02
across 3 posts
TOTAL IMPRESSIONS
94,412
TOTAL CLICKS
100
POST: FINE FOOD AUSTRALIA
27 Aug - 3 Sept
SPEND
$150
IMPRESSIONS
86,057
CLICKS
32
CTR
0.04%
REACH
38,883
AVG CPM
$1.74
Professional Demographics: Job Functions
POST 1: ENGAGEMENT
21 - 28 July
SPEND
$110
IMPRESSIONS
3,492
CLICKS
62
CTR
1.78%
REACH
938
AVG CPM
$31.50
Professional Demographics: Job Functions
Professional Demographics: Industries
POST 2: BRAND AWARENESS
18-25 August
SPEND
$110
IMPRESSIONS
6,574
CLICKS
8
CTR
0.12%
REACH
6,574
AVG CPM
$16.73
Professional Demographics: Job Functions
Conclusion
Across the two boosted posts, $191.02 was spent to deliver 8,355 impressions and 68 clicks. The Engagement boost (21 Jul) was the stronger performer on cost-efficiency and interaction, returning a 1.78% CTR and reaching 938 people at $31.50 CPM, with all 62 clicks counted as engagements.
The Brand Awareness boost (18 Aug) traded click activity for reach, delivering a much larger audience of 4,300 at a lower CPM of $16.66, which is consistent with its objective of maximising visibility rather than driving clicks. Together, the two campaigns show LinkedIn budget working across both ends of the funnel: one post driving engagement and click activity, the other extending reach efficiently at a lower cost per impression.
We will continue experimenting with the ad objectives. and boosting more posts every week, without exceeding $400/month budget.
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